Inspired by Rain - Powered by Nature. UA (pronounced “Oo-ah”) — Māori for rain. Inspired by the cleansing and healing power of rain. UA is a personal care brand for anyone who wants to feel fresh, always. We’re launching a range of self-care products designed to keep you feeling fresher for longer, but it only felt right to begin with the most sacred part of the body: The Upoko or the “head”. In Māori culture, the head is tapu which means sacred. So at UA, we start where it matters most, with scalp and hair rituals that detox, deodorise, and defrizz. It’s our way of honouring your crown with the care it truly deserves.